Santi Calls
15 unique holiday voice personas that spread seasonal cheer
15
Personas Created
4 min
Avg Call Duration
94%
Caller Satisfaction
Project Visual
The Challenge
Create an engaging holiday experience where callers could interact with distinct seasonal characters—each with their own personality, voice, and conversation style. The system needed to handle high call volumes during peak holiday periods while maintaining character consistency.
The Solution
Finn led the voice architecture, creating 15 distinct persona profiles with unique voice characteristics. ZuZu crafted the conversation flows and personality scripts for each character. Poppy handled the customer interaction design, ensuring every caller felt welcomed and engaged. The result was a fully automated, multi-character voice experience.
The Outcome
Thousands of calls handled during the holiday season. Each persona maintained consistent character throughout conversations. Callers spent an average of 4 minutes engaging with their chosen character—far exceeding typical IVR interactions.
“Every caller got their own personal holiday character. That's what voice AI should be—memorable.”
Finn Porpoise
Voice AI & Conversation
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