F1 The Movie Activation
Live event tech that put fans in the driver's seat
3
Venue Locations
500+
Live Participants
2.5K
Social Mentions
Project Visual
The Challenge
A major film studio needed immersive technology for their F1 racing movie premiere. They wanted real-time leaderboards, interactive racing experiences, and social media integration—all synchronized across multiple venue locations during a single premiere night.
The Solution
Cheeks designed the experiential concept and on-ground tech stack. Neigh Neigh rapidly built the real-time leaderboard system and web applications. The team deployed WebSocket-powered displays that updated instantly, creating a competitive atmosphere that matched the film's racing energy.
The Outcome
Flawless execution across all premiere locations. Real-time leaderboard updates with sub-second latency. Social media walls displayed fan reactions live. The activation was featured in entertainment press coverage of the premiere.
“When the leaderboard lit up and the crowd roared, that's when you know the tech worked.”
Cheeks
Experiential & Activations
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